Stories

How Samahar Came to Be

A story that began with saree shopping in Gariahat, grew through love and curiosity, and eventually found its way to the looms of Bengal.

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Gariahat

As a young boy, I accompanied my mom on shopping expeditions. Especially before Durga Puja, we would visit the shops in and around Gariahat.

Back then, I simply strolled from one shop to another while Mom selected sarees with unmatched precision. She knew exactly the fabrics and colours she wanted. She understood the likes and dislikes of each person in the long list of relatives who received a saree as a gift for Durga Puja.

The whole affair seemed bamboozling to my tiny brain back then. But as I grew older, I began to see the method in that madness and started forming opinions of my own. I still did not understand fabrics, but the splash of colours and the different patterns made the world of sarees extremely appealing.

Every now and then, though, my enthusiasm would meet a little reality check. I would excitedly point out some colourful saree, only to discover that it was a printed cotton saree when Mom was actually looking for a Murshidabad silk or a Tussar Jamdani. Everyone would have a good laugh about it, including the salesperson.

But it rarely dampened my spirits. That world of colours, designs and patterns simply fascinated me.

The Indigo Saree

Then, at 23, I went away for higher studies and got busy with life. That annual saree expedition just silently vanished into thin air. For a good few years, I remained occupied in my academic and professional life. This was also the time I met a wonderful woman, P. We fell in love. 
 
As time went by, I discovered that P had a penchant for sarees. In the very initial days of our relationship, we once went to a saree shop in Kolkata. I was about 28 by then. So, after a gap of good five years, I was back again in a saree shop, my eyes roving through that museum of colours. 
 
We browsed through the collection. The shop had a wide collection of handwoven cotton sarees. My eyes landed on a particular indigo cotton saree. I just loved the pattern and the colours on it. P liked it too but felt a bit unsure if it would look good on her. I insisted like crazy and convinced her. She complied reluctantly. 
 
A few days later, when she wore that indigo saree to her workplace for an event, paired with handmade jewelleries, she was the very embodiment of grace and elegance. Her colleagues appreciated the look which she was so worried about. And most importantly, she felt completely comfortable in that new attire, in that new ‘look’ of hers. She thanked me with a warm smile.
 
That evening, after the day’s frenzy was over, I sat down with a drink. And as the night wore on, I felt something shift inside me. There was an inkling, but I couldn’t put my finger on it. I just had hazy visuals crowding my head. 
 
Slowly, as time passed, with our relationship going steady, we thought we were ready for marriage. By then, I had accompanied P to many saree expeditions and realised that I had developed a liking for the different fabrics as well. I felt drawn to the intricacies of handwoven sarees, starting from the fabric to the weaving techniques and everything in between. 
 
So, when we went for our pre-marriage shopping, in those same lanes and bylanes of Gariahat, I had a lot to say. This time, my mom was also there. She was pleasantly surprised by my enthusiasm. To be honest, I was surprised at myself.
 
We had a lot of fun on those outings as we leaned over sarees to get it right. Should we go with a Revival Baluchari or should it be a Gacchi Tussar? Should we look for a Dupion silk or should it be a Kanjivaram? There were vigorous and lengthy discussions and debates and I was glad to have opinions. 
 

Learning to Look

The Idea

P and I got married in February, 2025. There was excitement in the air. We travelled a lot in the first 3-4 months, enjoying our time in the mountains and the jungles of North India. And then, as that frantic energy settled down a bit, one evening, over a drink, I just casually floated the idea of starting a saree business. It was nothing too serious. But P pounced on the idea like she was ready and waiting. And her enthusiasm rubbed off on me real quick. 
 
Within a week, we came up with a plan. P, with a postgraduate degree in Economics, sketched out a solid financial approach for us. And by the end of August, we were already in Fulia, the saree hub of Bengal, meeting weavers and curating sarees. In the meantime, we had a slight hiccup. We could not decide on a name. For days on end, we would sit in the evening and try to think of a name that would be meaningful. 
Then, on a Sunday afternoon, as I woke up from an afternoon nap and came to the balcony, I found it was raining. The urban foliage wore a lively green. In the distance, I saw someone walking away with an umbrella. In that instant, my eyes fell on a patch of black beneath the shade of an under-construction building in the vicinity. As my vision adjusted, I saw that there were 3 dogs, all huddled together under that shade, trying to find warmth during the rain. Even before I realised it, I was smiling. 
 
I slowly walked into the room with an air of triumph. P found it confusing. As I narrated about the dogs to P and shared my feelings, she too was smiling. I had found the name of our business in that warmth, in that picture of togetherness.
Samahar was born.

One Rainy Sunday

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Samahar

In that word— Samahar— we found the right expression. We wanted our little venture to be a binding force, a place where people came together, shared their ideas freely, shared their enthusiasm for sarees freely. It was not just about making money; it was about connecting the dots between communities; between the weavers and the consumers. It was about us meeting new people with exciting new ideas, with new skillsets. We wanted to bring together. 
 
We wanted a Samahar. 
ChatGPT Image Aug 28 2026 12 45 08 PM
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